The Redefining

Originally Written October 2021

Just like the changing of seasons, people evolve, and so do businesses. Over the past couple of months, I've dedicated much-needed time to focus on my brand, Cultivating HER. Let me tell you, sis, whoever said entrepreneurship was a walk in the park definitely misled us. Entrepreneurship demands hard work, dedication, and at times, it can be downright discouraging. But through it all, this journey of rebranding has not only reshaped my brand but also reshaped me on a personal level.

To be completely transparent, about five months ago, I hit a low point where I contemplated giving up on my business, my mission, and the whole boss lifestyle. I felt defeated and doubted whether I was making any meaningful impact. I questioned the uniqueness of my services and even began neglecting my brand's visibility. Eventually, I made up my mind to walk away from entrepreneurship and settle for a conventional job.

But then, around mid-October, a divine intervention happened. God reminded me of the vision He had given me and urged me to stop underestimating myself. It was during my moments of solitude with Him that I experienced a profound redefinition. My purpose became crystal clear, I formulated a relevant plan tailored to my audience, and ideas for my blog started flowing effortlessly. With renewed motivation, I embarked on this journey of redefining both my brand and myself.

Of course, I can't overlook the invaluable support I received from countless therapy sessions, conversations with my brand coach, Lauren, and the incredible SHE.EO community. Their encouragement played a pivotal role in this transformative process.

And now, the wait is over. I'm thrilled to announce that Cultivating HER is back, formerly known as EvolvEEE. It's not just a name change; it's a refined mission with the same vision and renewed goals. I can't wait for you all to dive into what Cultivating HER stands for.

You're probably curious about what inspired this transformation. Well, here's the story: Growing up as an only child, I used to believe I could navigate life independently. But as I matured, I realized the importance of community, especially during life's trials and tribulations. It was through the support of others that I overcame challenges and grew both spiritually and mentally.

Through my own journey, I recognized the power of community in facilitating healing and personal growth. Thus, Cultivating HER was born—a safe space for women to embrace authenticity, find support, and thrive together.

Let's talk about this rebrand. Cultivating HER wasn't my initial brand name; it was originally EvolvEEE. However, just as people and seasons change, businesses evolve. Through introspection and seeking divine guidance, the name Cultivating HER emerged, along with a clarified purpose: to inspire, empower, and nurture a community of women.

Cultivating HER is your sanctuary to be unapologetically yourself, to find encouragement when you need it most, and to share your journey without fear of judgment. It's a blend of faith, sassiness, and unwavering support—a place where you can grow and conquer the world.

In conclusion, I'm beyond excited about this redefined journey, and I'm grateful that you've chosen to be a part of it. I look forward to cultivating alongside you, whether it's through coaching, events, social media, or simply being there for one another. My mission will always be to make a positive impact and be a guiding light for others.

With love and gratitude,

Kevia, Your Personal Coach